Who is Sports Mentalytics?

Sports Mentalytics provides athletic mental performance management tools for athletes, parents, and coaches. We combine sport and organizational psychology assessments with analytics to deliver unparalleled insights into the mind of an athlete or team.  At Sports Mentalytics, we assist athletes and coaches with managing the mental aspect of athletic performance. We assess the needs of each athlete and provide detailed reports on the mental factors of preparation and competition. Our process involves a systematic approach to uncovering the unique mental attributes of each athlete and implementing mental strategies to develop weaknesses and capitalize on strengths. We have also partnered with several coaches, former athletes, and instructors to provide our athletes and teams with a complete performance enhancement experience.  With Sports Mentalytics, athletes and coaches are equipped with the information they need to reach the highest level of performance.

Brian J. Marentette, PhD Founder & President

Dr. Brian J. Marentette is the founder and president at Sports Mentalytics.  He is an expert in the field of performance management, organizational psychology, psychometrics (i.e., the assessment of mental skills and abilities), and statistics/analytics with over 10 years of experience in consulting, research and teaching in these areas.  Dr. Marentette leads all assessment, analytics, development, and consulting for Sports Mentalytics. Dr. Marentette holds a Ph.D. in industrial/organizational psychology from DePaul University in Chicago, IL and is a Professional Member of the Association for Applied Sport Psychology.  During his doctoral studies, Dr. Marentette completed his Ph.D. research with Dr. Suzanne Bell, an international expert on team performance.  Dr. Bell is currently a lead researcher on the CREWS (Crew Recommender for Effective Work in Space) project helping NASA select and develop teams of astronauts for long-distance space travel (e.g., mission to Mars). Dr. Marentette was the co-head coach of the Holt, MI high school varsity lacrosse team in the 2003-2004 and 2004-2005 seasons.  Dr. Marentette played varsity ice hockey, golf, and lacrosse at Pioneer High School in Ann Arbor, MI and was awarded Male Athlete of the Year in 2001 at Pioneer High School for being the only male athlete in his graduating class of 500 students (including several DI, DII, and DIII-bound athletes) to obtain a varsity letter in three different sports.

 In addition to Sports Mentalytics, Dr. Marentette works in the business sector as a management consultant helping organization's improve their effectiveness through the prediction, assessment and development of their member's mental performance. Dr. Marentette has advised individual employees and all levels of management from line supervisors to chief executives in U.S.-based and global organizations including Securitas, CareerBuilder, Flying J, the Chicago Fire Department, the Chicago Police Department, and many others.  His work has focused primarily on the assessment and development of leadership, teamwork, decision-making, cognitive ability, critical thinking, and other skills of current and future employees in high-stakes employment settings.  Dr. Marentette has developed and administered more than 50 skills assessment and development systems to a total of 5,000+ individuals, published research on psychometrics and business team viability in the International Journal of Selection and Assessment and Organizational Psychology Review, and delivered dozens of presentations at national conferences.  

Casey Cittadino, Partner and Head of Business Development

In 2001, Casey Cittadino was an un-recruited high school athlete who got a last minute opportunity to play lacrosse for the Towson Tigers, practically as a walk on.  Casey eventually became a 2x Captain, All American, and ranked amongst the top 50 players in school history.  He went on to play Major League Lacrosse for 9 seasons (7 with the Denver Outlaws & 2 with the Charlotte Hounds). He has also been a part of the 2014 & 2018 FIL World Games for Team Israel as both a player and a coach.  Having always been fascinated with one’s Athletic MindSET and truly wanting to develop athletes, Casey partnered with Dr. Brian Marentette to bring Sports Mentalytics to athletes at all levels.


Our History

Sports Mentalytics was founded in January 2016 and has been helping high school, collegiate, and other amateur athletes and teams improve their mental performance ever since. We've worked with athletes at all levels of amateur sport and have partnered with several sport psychologists to deliver our systems to thousands of athletes, both in the United States and abroad.

Our Mission

To help athletes, teams, and coaches reach their full potential through simple, actionable insights into their mental performance.

Our Mission

To help athletes, teams, and coaches reach their full potential through simple, actionable insights into the complex, unobservable mental performance of athletes.

Our Philosophy

We believe that athletic performance is made-up of several components, icluding the physical component, such as strength, speed, and technique, and  the mental component, such as motivation, concentration, and confidence.  We recognize that physical skills are the primary driver of athletic performance - they are the foundation that every athlete must have.  An athlete can never be the best in their sport if they do not possess high enough levels of physical skills.  However, we believe that once an athlete possesses the necessary physical skill, the key differentiator among athletes of the same physical skill level is the mental make-up and mental approach.  In fact, the higher level at which an athlete competes, the more important their mental performance becomes.  People sometimes wonder why teams like the New York Yankees (who often have the most physically talented baseball players in the world playing on their team) do not win the World Series every year.  The answer: the mental game.  The mind is a key differentiator at elite levels of sport.  Athletes and coaches must understand it, develop it, and learn to control it.